Why It Matters
Prospective patients weigh reviews heavily, often more than a clinic's own marketing claims, because reviews come from other patients rather than the clinic itself — making them feel more objective.
Cultivating Reviews Ethically
Ask satisfied patients directly and promptly for a review, make the process as frictionless as possible with a direct link, and never offer incentives in exchange for a positive review, which is both unethical and often against platform policy.
Takeaway
Set up a simple, direct link to your review page and start asking every satisfied patient for a review before they leave the clinic, while the experience is still fresh.