Why It Matters
Typography is one of the most overlooked elements of visual identity, yet it shapes tone as much as color does — a rounded, friendly font reads very differently from a sharp, clinical one, even with identical wording.
Choosing Fonts
Pick one font for headlines and one for body text, and use them consistently everywhere — website, social graphics, printed materials — rather than a different combination on each platform.
Takeaway
Standardize on two fonts across every platform this month if you haven't already — consistency here does more for perceived professionalism than most people realize.