Why It Matters
By the time a patient searches YouTube for a procedure, they're usually past the casual-scrolling stage and into active research — which means YouTube content can and should go deeper and longer than anything on Instagram or TikTok.
What to Build
Longer explainer videos structured around the exact questions patients type into Google and YouTube's search bar tend to compound in value over time, continuing to bring in new patients years after being published — unlike short-form content, which has a short shelf life.
Takeaway
List the ten questions patients ask you most often in consultations, and turn the top three into properly structured YouTube videos this quarter.